National Maritime Museum new direction in place for 3 years now New interpretation new subject areas of our existing collection and how to fit into modern day world sea, ships, time and the stats Helping people get a better understanding and hopefully celebration of the maritime world Contemporary We have a normal base general public we also have a strong resolve to work with and appeal to specific markets, maritime community, the london maritime community We are here for the general public It needs to be understood and relevant to the international public We have a whole set up physical premises, the bricks and mortar Website with over 2m visitors a year The website is crucial for us, provides an important resource for researchers E-commerce Search and education tool Over 2,000 entries on the research site Academic conferences General interest events and courses Research: we have a strong publications output Research teams, research contemporary issues We are developing partnerships and networks We act as a hub / facilitaror towards communication and collaboration across the industry We can offer the maritime industry a forum for discussion Part of the Department for Culture, Media and Sport (DCMS) Commercial is very important to us We are in the 21st centrue, we have to be commercially viable We have a strong commercial team Another way of getting Shiping and seafarering and th ocean are important to all live on the planned Shipping acounts for 90 per cent of all world trade Its a very important facet of everyday life Its even more important today The museum opened in 1937, when everybody had someone at sea in their family But it is still a maritime nationa iThe maritime world is alive and kicking out there We can present challenes Our key aim is to present a balanced and holistic interpretation of all the issues We need to have a celebration of the sea If we don't We want a balanaced, holistic and apoliticial stance 99.9per cent of the time we get it right A lot of things we deal with are veery contentious Many individual organisations can't give the same balanced view Its been going since the start of 2002 Driving force , the living past, present and future of the oceans Better cross referencing what were doing Corss Existing collections with new collections All of the central pillars of what the museum is about Marine environemt, shippin, seafaring Human interaction RE planet ocean We don't want it just to be an exhibtion or a project The maritime world is ongoing and reflective We have to have a dynamic iterative step by step We ;'ve got a very broad corporate base Companies can become corporate members Largest maritime university in the world Layout We have had significnt Been succesfful in finding external funding SEND PROOF COPY