First superstar shipping company IT manager http://www.oocl.com PHOTO See chris holt.pdf - can we get both pages of this in the magazine, it can be small-ish if you like Ken Chih, chief information officer of shipping line OOCL, is probably the first shipping company IT manager to be an international celebrity. Mr Chih was featured on a Hewlett Packard advert run in Time America as part of its "confessions of the world's most demanding CIO's" series. "We have met the competition and it is us," says Mr Chih in the advert. "In your harbour, an OOCL container ship looks like a big floating box. But its really the most visible element of an enormously complex enterprise that moves goods from, say, a factory in Shanghai to a store shelf in Kilkenny." "With our IT, we do that better than our competitors. So we compete against our own benchmarks." "HP helped us get there - to migrate from mainframe to open systems, and to adopt standards-based technology for real-time communication with partners. So OOCL can adapt to market-driven changes much faster than other carriers. "Today, IT costs have dropped sharply, and we project double-digit growth for the next five years." "Now we'll try to beat that."