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THE
VIRTUAL BOX: INTEGRATING THE
CONTAINER SHIPPING COMMUNITY
CONFERENCE
September 18-19, 2002, Hamburg Congress Centre
How can shippers, forwarders, shipping lines, terminals and depots
integrate their processes most effectively?
Read Digital Ship's report
DOWNLOAD PRESENTATIONS
Henrik
Dam Larsen, INTTRA
Willem
van der Schalk, powerpoint
Willem
van der Schalk, word document
Phil
Behenna, International Asset Systems
Andre
Zuppa, Otto Versand
Herbert
Frick, Softship
Dominic
Regan, G-Log
Candice
Kline, Optimum Logistics
Stephan
Calkosz, Hansestar
Volkhard
Erdelbrock, Dakosy
Ernst
Scheel, Mercator
Ashley
Skaanild, GT Nexus
Colin
Francis, LINE
John
Cushing, eModal
Tom
Wright, TradeShip
DAY
ONE: SHIPPING LINES AND THEIR CUSTOMERS:
benefits of shipping line - customer integration
MODERATOR: Tim Power, Power Project Resources
9.00 am Joined up shipping: what will it look like?
Candice Kline, chief development officer, Optimum
Logistics
An
overview of the potential benefit of technology and data integration
in container shipping
* Order fulfilment automation: leveraging XML standards to help
automate booking, confirmation and change managment process; obtaining
real time response and more accurate order fulfilment
* Order tracking and tracing: Beyond existing EDI and web sites to
develop a more interactive shipping line - customer system, with website
services and alerts. Leveraging these data flows for better customer
service.
* Documentation fulfilment: Leveraging data from shipper and carrier
systems to optimise documentation completion and distribution. All
documents are prepared in real time and electronically available for
automated distribution and compliance, covering the entire document
set, not just the bill of lading. Documentation is considered an integrated
part of the shipping process, not an after thought.
9.30 am What e-commerce services does the customer really want?
Will van der Schalk, managing director, A.
Hartrodt
A Hartrodt was one of the first forwarders in direct communication
and data exchange with airlines, shipping lines, ports and customs
authorities
* A view of the systems offered in the seafreight market
* How it works in airfreight -
* Traxon Lessons -
* The need for uniform procedures and rules in "virtual shipping"
10.00 am Portal - customer integration in real life
Henrik Dam Larsen, general manager, Europe, INTTRA
10.30 am What challenges do shippers face in adopting e-commerce tools?
Carsten Schneider, business development manager Europe, CargoSmart
* IT structures in the shipping industry
* Portal landscape: shipper responses and behavior
* Internet vs. company cultures - change and challenge
* CargoSmart's customer strategy
11.00 am COFFEE BREAK
11.30 am How will developments in e-procurement affect the tendering
process for major shippers and lines?
Mark Parsons, Freight Traders.
Mark is formerly leader strategic sourcing ocean freight forwarding
at airfreight at Kellogg's.
* Ocean freight tendering the traditional way
* How e-procurement works in ocean freight tendering
* What changes and what doesn't
* What this means for Shippers and Carriers
12.00 pm Container shipping security
Mark McGlade, managing director Europe, Savi
*
How the development and integration of radio frequency identification
(RFID) technology for data collection, and web based software for
communication, is leading to improved management and security of containers.
* The reducing cost of RFID technology
* How improved management of containers leads to improved management
of the inventory they carry, leading to operational efficiency, improved
asset utilisation and administrative productivity
* Savi's container data collection network, the world's most extensive
* The US Strategic Council on Security Technology "Smart and Secure
Tradelanes" initative
* How supply chain communication will transform how vendors and partners
communicate and do business.
12.30 pm PANEL DISCUSSION on issues raised during the morning
1.00 pm LUNCH
2.30 pm Integrating the trading community: goodbye
to paper
Andre Zuppa, trade finance project manager and manager of the Bolero
rollout, Otto Versand
Otto Versand is the world¹s largest mail order group and second
largest on-line retailer after amazon.com
* Introduction to Otto Group departments and trade chain
* Partners involved in Bolero
* How Settlements work
* Benefits resulting from the different levels of integration
* Challenges and key issues for successful implementation
* Otto Group vision and views on future development
3.00 pm The role of the private network
Ashley Skaanild, regional director Europe, GT
Nexus
GT
Nexus will discuss how private logistics networks are being deployed
by carriers and shippers today, using web-based transportation and
logistics execution software, to drive value across their organisations
and with their business partners.
* A customer-centric, working technology model has been elusive goal
for the shipping industry for years
* With the emergence of the Internet, a common technology platform
finally exists, open to anyone, anywhere, any time
* Web-based private logistics networks are becomming the standard
because they are open, flexible for any business and use low cost,
hosted technology
* Private logistics networks can be deployed rapidly in a variety
of ways, ranging from an Fortune 50 Supply Chain operation to an Ocean
Transportation transaction center, driving value beyond the four walls
of the "network owner" and out to the entire trading community
3.30
pm How does a logistics software house fit into this and add value?
Dominic Regan, sales director, G-Log
* Customers are demanding solutions that cover the entire fulfilment
process rather than just individual legs
* Carriers are seeking to provide value that raises transport from
just being seen as a commodity
* What is the real value of logistic software here?
* Can true collaborative visibility be achieved for all involved parties?
* Is visibility on its own really what is needed?
4.00 pm COFFEE
BREAK
4.30 pm E-trade: implications for carriers
Jacob
Katsman, CEO, CCEWeb
What is the implications on carriers of electronic documentation
tools? What do carriers need to do to exploit the opportunities
arising from these developments?
* Helping customers re-use data from letters of credit to create electronic
shipping instructions
* Remote B/L printing
* Digital Certificates and electronic bills of lading, present and
future 'a reality check'
* @GlobalTrade a bridge between logistics providers and financial
institutions
* Who is going to drive the change towards paperless trade?
5.00 pm PANEL DISCUSSION: How does the development of these
new services affect the relationship between lines and their customers?
5.30 pm CLOSE: alcoholic beverage courtesy of Digital Ship
DAY TWO: SHIPPING LINES, THEIR PARTNERS AND SERVICE
PROVIDERS
Integrating with other shipping lines, container terminals, rail operators
MODERATOR:
Tim Power, Power Project Resources
9.00 Joined up operations
Steve
Dowse, chief technical officer, International
Asset Systems
How are lines integrating data to improve their businesses; what are
the challenges?
* The value of connecting the right links in the global transport
chain.
* Capturing, distributing and adding value to information related
to the transportation chain is vital for logistics efficiency. The
challenge is doing it cost-effectively.
* Visibility of the global transport chain is fraught with
blind-spots, inaccuracy and latency.
* Existing solutions are typically independent “hub and spoke”
style networks, creating information islands that may meet local
visibility needs. However this may prevent the larger opportunities
of capturing information and he timely dissemination of that information
to the many parties that participate in the transport chain
* Solving this problem will allow efficient workflows, and
streamlined business processes that could save millions of dollars
from improved asset utilization and reduced administration costs.
* The traditional issues surrounding asset visibility have
been magnified by the events of Sept 11
9.30 What is the role of the information technology integration provider
in linking systems together?
Ernst Scheel, solutions specialist, Mercator
10.00 am Making
integration work in practise for carriers
Herbert Frick, executive director, Softship
* Principals situation, agents' situation, other involved parties
situation
* Which electronic means of data transmission are state-of-the-art?
* The agency manual contents
* The technical Infrastructure to make data integration work
10.30 am
Integrating tracking information
Stephan Calkosz, managing director, Hansestar
11.00 am COFFEE BREAK
11.30 am Data
Integration and operations optimisation with inland and equipment
operations
Colin Francis, senior independent consultant, LINE
Why do we need to collaborate? - Current state - Waste & In-efficiency
- The benefits of collaborating with others. - Optimisation where
are we today.
How to collaborate, without the pain of sharing. - Central
Dispatch - The "donut" concept - Implications between the players.
A view of collaborative technology - Data burst demonstration
of collaborative technology
12.00 pm How can online services help improve depot
efficiency and service to the lines?
Tom Wright, TradeShip
* New ways to think of and deliver solutions for integration between
companies
* Using internet protocol communication rather than expensive EDI
solutions and value added networking services * Utilising the instant
worldwide access and reach of the internet
* Methods of managing the integration process
* Replacing slow, disconnected, independent processes with high speed
inter connected shared processes
12.30 pm PANEL DISCUSSION
1.00 pm LUNCH
2.30 pm How
are shipping lines integrating with container terminals?
Volkhard Erdelbrock, general manager, DAKOSY
3.00 pm Who’s linking container terminals with surrounding rail and
road networks and depots?
Robert Inchausti, Director of Product Development, Portals and
Communities, Navis
* Players, constituents and problems
* What is the information that needs to flow.
* Historically how the information flows, problems and solutions.
New approaches.
a) Systems which integrate multiple partners/operations
b) Different systems and different solutions?
c) Real life examples
* The role of EDI
* The role of Web Services, XML, XSLT
* The role of community systems, portals and shared service providers.
* Some possible approaches and the role of collaboration
* Can collaboration and competition between vendors co-exist?
3.30 pm Creating multi-port platforms. John Cushing, CEO, eModal
* The fragmentation that is inherent to the transportation industry.
* Attempts by the industry itself and outside influences to address
the fragmentation.
* Participating in common portals and proprietary systems concurrently.
* Getting participation by various transportation modes and facilities.
* Identifying needs of the industry and how to address them with applications.
* Understanding the nature of the transportation industry and how
that equates to technical solutions within the Port Community System.
* Addressing proprietary cost benefits while cooperating with industry
partners.
* Combining efficiency tools to provide port security.
* Using the Port Community System for applications inland away from
the waterfront.
4.00 pm COFFEE BREAK
4.30 pm PANEL DISCUSSION: What are the biggest challenges in
creating the virtual shipping community?
Digital Ship Ltd, 213 Marsh Wall, London E14 9FJ, UK, tel (+44 207) 510 4935, fax (+44 207) 510 2344, http://www.thedigitalship.com, jeffery@thedigitalship.com