The company will continue to market chart products and services with the C-Map brand name, as it feels that the brand has an already developed relationship with the maritime industry that it wishes to maintain. Jeppesen Norway will be the main office for the worldwide commercial marine activities, doing business as Jeppesen Marine Norway.
"The name-change expresses our shared commitment to develop the marine industry's best navigational solutions," said Tor Svanes, managing director commercial navigation, Jeppesen Marine.
The company has also released a new chart catalogue which it says has been designed to assist in the process of ordering and managing electronic charts for the end user. The improvements have come about as a result of a study of end users? experiences conducted in co-operation with key stakeholders.
"As a major distributor of ENCs [electronic navigational charts], we have a great source of user feedback," said Jeppesen Marine marketing manager Willy Zeiler. "We discovered that planning the needed chart portfolio and ordering the correct ENCs were obstacles for end-users, so we were determined to do something about it."
"First, Jeppesen Marine's new Dynamic Licensing concept is under implementation in most of the ECDIS systems delivered by our OEMs. Dynamic Licensing allows the navigator to obtain necessary charts, updates and licenses in seconds without a pre-ordering process. Costs are controlled via pre-set budgets and spending limits " in essence, this is 'pay as you go'."