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Content platform from Motive nears launch

Motive Television reports that its Content Express platform for TV and video on demand (VOD) is currently undergoing testing with two ferry lines, and is expected to launch commercially next month. 

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Last year, Motive Television Services Limited, a subsidiary of the parent company, signed a deal with Greek satellite TV provider Twin Peak. Since 2003, Twin Peak has provided satellite-based telecom services and broadcast infrastructure to the maritime industry and currently provides a VOD service for on-board, in-cabin viewing of film and TV content.

The agreement between the two companies will see content delivered to TVs and mobile devices on board via satellite feed and a single server, with BYOD access for users. Motive says the service will be provided at “significantly lower costs than other solutions currently on the market for passenger ferries and cruise ship.” 

The provider also claims that Twin Peak is in contract discussions with two Greek ferry companies who together operate sixteen ships carrying over 15,000 passengers per day, and that those ferries could generate revenue in excess of €30,000 per month for the company. In addition, Motive says it is in discussions with cruise operators in North America to launch its services there over the summer.

"Launching our first BYOD service commercially seven months after undertaking the development of this new product is quite an achievement,” said Leonard M Fertig, Motive’s CEO.

“The international ferry market is huge, and BYOD should find great acceptance among passengers on 3-10 hour journeys throughout Europe and the Americas.  Added to that, the growing cruise market represents significant growth opportunity for Motive."

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