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Marlink brand expands to cover Airbus Defence and Space activities

The commercial satellite communication division of Airbus Defence and Space, which is in the process of being sold to Apax Partners, is being re-branded, taking on the Marlink name to cover both indirect and direct sales in the future.

{mprestriction ids="1,2"}Marlink was already used as the brand for direct sales to maritime end users, with indirect sales via partners falling under the Airbus Defence and Space umbrella. From now on both sets of activities will use a common identity, the company said.

The rebranding will also involve a colour change, from Marlink’s traditional blue to a red colour reminiscent of the colouring used in the company’s previous Vizada logo, the name used when Apax sold the business to Airbus in 2011.

“We are renewing as Marlink at a very exciting time in our industry. Marlink will create value for our customers and partners by interconnecting the world to their remote businesses. Marlink will leverage our decades of experience to continue developing cutting-edge digital communication solutions both in-house and with our extensive, long-term satellite industry partners,” said Erik Ceuppens, CEO of the new Marlink.

“Our portfolio will be delivered to maritime and enterprise users directly, as well as through our well-established global distribution channel.”{/mprestriction}

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