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NORDEN to implement SEDNA for team comms

Danish dry cargo and product tanker operator NORDEN reports that it is to use the SEDNA software package as its new communication platform for transaction management and team collaboration, replacing e-mail as the default mode of communication for the company’s teams.

{mprestriction ids="1,2"}NORDEN operates an owned and chartered fleet of approximately 300 dry cargo and tanker vessels, and will use the SEDNA transaction management system, specifically designed for the shipping sector, to better organise its communications traffic through the introduction of instant search functionalities, programmability and automated tagging.

“Switching to SEDNA gives us the chance to re-examine our workflows and potentially save hours every day in team collaboration,” said Sture Freudenreich, head of IT at NORDEN.

“The system is in line with our ‘Focus & Simplicity’ strategy, that will help us unlock valuable resources to develop and grow our business. The SEDNA team’s responsiveness and ability to help prepare our users has been invaluable in planning a smooth rollout, which will happen end of August.”

SEDNA will be used by teams across NORDEN’s dry operator, dry owner, and tankers business units, as well as by support functions such as fuel efficiency, technical, and IT. The system has already been used by a range of different companies in the maritime sector to transfer over 100 million messages to date.

“So often when we’re looking for efficiencies in the maritime space we focus on shipboard efficiencies,” said Bill Dobie, CEO of SEDNA.

“This ignores inefficiencies hiding in plain sight in the offices of ship owners, brokers, charterers, and traders, where there are potentially hours of time – and consequently millions of dollars – being spent on tasks that only exist because the software we’re using is not fit for purpose. However, NORDEN is part of a growing wave of companies who’ve realised this, and are taking action.”{/mprestriction}

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