{mprestriction ids="1,2"}Developed by the company’s Marine Products division, the FRED integrated platform offers direct access to transaction information, including invoices, delivery notes and order history, and allows users to view the current delivery status of orders. Certificates for products such as ropes can also be retrieved within the portal.

“Whether it’s online banking, or e-commerce, as consumers we take for granted that we can access our account details, or ordering information anywhere, anytime with just a few keystrokes,” said Nakul Malhotra, vice president, technical solutions & marketing, Wilhelmsen Ships Service.

“But shipping, as an industry, is typically slower to realise and effectively harness the power of new technologies. We’re focused on changing that, and especially when it can totally transform our customers’ experiences and interactions.”

“FRED was developed as a direct response to customer feedback and it cures an established and totally avoidable pain point. Transactional data on demand frees up an enormous amount of time. But more importantly it allows us to provide customers invaluable insight into specific needs and create efficiencies related to the pre-purchase/purchase and post purchase processes for the management of marine products for customers.”

FRED is accessible via desktop or on mobile devices, and has built in alert settings relating to order status, or usage such as highlighting when cylinder assets have been on board for extended periods. The system also features 24/7 support, via a dedicated rope selector tool and Voice-Activated Chatbot.{/mprestriction}