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GSBN launches in Hong Kong to accelerate digital transformation

Global Shipping Business Network (GSBN) has incorporated in Hong Kong and has officially started its operations to help accelerate the digital transformation of the shipping industry.

GSBN has been established on a not-for-profit basis to enable stakeholders involved in global trade to increase delivery reliability, streamline operations, and embrace digital transformation.

GSBN's vision is to enable and accelerate the digital transformation of the shipping industry, through the setup of a secure Data Exchange Platform, which will enable the shipping industry to improve its resilience by:

  • Facilitating better digital connection and collaboration between stakeholders
  • Improving the visibility to enhance sustainability and reliability of operations
  • Creating a data utility platform to unlock the value of digital transformation for all

Leveraging Blockchain technology, GSBN will provide a platform, which enables its users to exchange first party, real-time, and trusted logistics data. The platform will provide a better user experience, enabling industry players to interact with data and redefine legacy processes. For example, many industry stakeholders still rely on manual processes or traditional EDIs instead of APIs for some of their most critical tasks.

The platform has strong data governance, to ensure that only authorised parties are granted access rights to view and use the data. Data submitted to GSBN's platform are fully encrypted with private keys, and the data access rights are managed at the data field level. Enhanced data security measures will also ensure commercially sensitive information is protected against unauthorised or inappropriate disclosure or use.

Martin Gnass, managing director IT of Hapag-Lloyd, said: "The foundation of GSBN symbolises an important milestone towards establishing an industry-wide, secure, digital collaboration platform that aims to benefit all parties in the global supply chain. GSBN will accelerate the sharing of verified logistics and cargo data, streamline business operations across the whole supply chain, and create value to each stakeholder."

GSBN has also been set up on a not-for-profit basis so that it can economically motivate each member to participate and contribute high quality data. In the future, GSBN will establish a framework with all stakeholders to share the benefit derived from data products built on top of the platform using their data.

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