Western Bulk reportedly chose Orbit as its solution fits the company’s asset-light business model.
“Managing a mixed fleet of both short term and long-term time charters requires us to remain nimble,” said Egil Husby, chief strategy and transformation officer at Western Bulk. “With TC vessels moving in and out of the fleet, we need to toggle data collection on and off based on our current business. Other solutions require time-consuming and expensive hardware installations, which Orbit does not. Of the finalists, only Orbit gave us the flexibility we need.”
One component of the solution, Orbit Report facilitates this flexibility. Orbit Reporter is a browser-based noon-reporting application that can be used on any vessel type and is deployed via a customer-specific link sent via email. A simple double-click installs the application. Onboard crew can start reporting immediately. Extensive data validations flag errors before entry.
To further ensure data quality once reports are submitted, Orbit’s AI engine verifies the accuracy of entries, flags suspicious values and suggests corrected values to support faster and better decision-making.
Of particular importance to Western Bulk was a system that could leverage data from other sources and related hindcast weather to enable what they call “true measurement” of vessel performance. Orbit’s AI-powered software amplifies this data with information from the voyage management system (VMS), other technologies including SEDNA, and third-party feeds such as AIS and weather.
Orbit then activates it through connected workflows, dashboards, alerts and actionable insights delivered to decision makers in real-time via desktop, tablet and smartphone, all behind a single log-in.
“Having a unified interface accelerates decision-making,” said Ali Riaz, OrbitMI’s CEO. “Orbit removes the need to switch between single-purpose systems and apps and provides richer, more comprehensive insights. As a result, Western Bulk should expect to see increases in profits, increased productivity, and reduced CO2 emissions.”